Key takeaways

The 2023 Instagram Benchmarks Report

Explore the chapters:

Join our newsletter

Now, you have a deeper understanding of how influencers performed on Instagram in 2022, and what to expect this year. With Reels still in focus for Instagram, you’ll see more changes to how their algorithm works.  

With all the updates to come, be sure you’re referring to the Instagram performance benchmarks. It’ll help you identify high-performing influencers who are staying on top of the algorithm, set realistic expectations on what results you can achieve, and evaluate how your influencer activations went!

As you activate influencers this year:

  1. Continue to work with influencers to create Reels. With it still being a focus for 2023, they’ll be a good way to maximize reach.

  2. Don’t get too caught up choosing between Stories with images or videos. Influencers are good at retaining viewers, even after 12 frames. Instead, focus on whether you want them to create still images or use sound to tell a story.

  3. The first Story frame has the highest exit rates, so be sure you’re giving influencers creative freedom to create content they know resonates with their followers.

  4. With 40% of viewers watching Stories with sound off, ask influencers to caption their videos to increase view rate and impressions.

  5. When working with influencers, use their tap-back rates to pinpoint what engaged their viewers best. Replicate this with other influencers and even on your brand’s Instagram to improve your results.

Methodology

The 2023 Instagram Benchmarks Report is an in-depth analysis of nearly 3 million Instagram posts and Stories that were created by influencers on the inzpire.me platform between October 2021 and October 2022. It’s the most comprehensive benchmark report you’ll find online to date.

All influencers using the inzpire.me platform are required to meet certain requirements for quality. That means these benchmarks are based on some of the best Instagram influencers that exist today.

Explore the chapters:

Want to take your brand to the next level? Let’s talk.

Schedule a call