See how much you should pay content creators for collaborations on Instagram in 2020 and how to accurately estimate it.
Paying creators based on follower size is a common approach taken by many brands.
But it’s an unreliable pricing strategy. You’ll overprice creators by paying for followers you won’t reach.
Instead, you should price creators based on 2 factors:
- Performance: How well creators perform in engagements and impressions.
- Contribution: How much they can contribute to your collaboration goals.