See how much you should pay content creators for collaborations on Instagram in 2020 and how to accurately estimate it.
INSTAGRAM PRICING GUIDE
Master Creator Pricing
Learn how to adjust creator fees based on relevant factors, such as estimated reach, campaign complexity, and content quality.
Paying creators based on follower size is a common approach taken by many brands.
But it’s an unreliable pricing strategy. You’ll overprice creators by paying for followers you won’t reach.
Instead, you should price creators based on 2 factors:
- Performance: How well creators perform in engagements and impressions.
- Contribution: How much they can contribute to your collaboration goals.