FREE GUIDE

Instagram Pricing
Guide 2021

See how much you should pay content creators for collaborations on Instagram in 2020 and how to accurately estimate it. 

Claim your guide
Pricing Guide iPad_ipadair2_spacegrey_portrait (2)

INSTAGRAM PRICING GUIDE

Master Creator Pricing

Learn how to adjust creator fees based on relevant factors, such as estimated reach, campaign complexity, and content quality.

Claim your guide
Pricing Guide iPad_ipadair2_spacegrey_portrait (2)

Paying creators based on follower size is a common approach taken by many brands.

But it’s an unreliable pricing strategy. You’ll overprice creators by paying for followers you won’t reach.

Instead, you should price creators based on 2 factors:

  • Performance: How well creators perform in engagements and impressions.
  • Contribution: How much they can contribute to your collaboration goals.

In this guide, you'll learn:

  • Why you shouldn't pay creators based on followers
  • The 4-step formula for high ROI pricing
  • The industry benchmark CPM and CPE for creators
  • Creator pricing trends over the previous 2 years
  • How to adjust the fees to maximize your ROI

Claim your guide