Instagram Pricing
Guide 2021

See how much you should pay content creators for collaborations on Instagram in 2020 and how to accurately estimate it. 

Pricing Guide iPad_ipadair2_spacegrey_portrait (2)


Master Creator Pricing

Learn how to adjust creator fees based on relevant factors, such as estimated reach, campaign complexity, and content quality.

Pricing Guide iPad_ipadair2_spacegrey_portrait (2)

Paying creators based on follower size is a common approach taken by many brands.

But it’s an unreliable pricing strategy. You’ll overprice creators by paying for followers you won’t reach.

Instead, you should price creators based on 2 factors:

  • Performance: How well creators perform in engagements and impressions.
  • Contribution: How much they can contribute to your collaboration goals.

In this guide, you'll learn:

Claim your guide