How REMA 1000 launched a hyper-local campaign with inzpire.me
It was important for us to find influencers that could help us reach and engage a local audience, and inzpire.me did just that!
What makes inzpire.me so unique is their platform and campaign process. They were able to use their technology to identify hyper-local influencers for this campaign, and delivered us great content and measurable impact!
Yvonne
Denné
Social Media Manager
The challenge
REMA 1000 launched a campaign, “Hverdagskuttet,” to cut prices of over 100 everyday products in their stores. To promote it, they wanted inzpire.me to help them run a campaign with hyper-local influencers to drive traffic into REMA 1000 stores across Norway.
REMA 1000’s goals were to:
- Promote "Hverdagskuttet" at local REMA 1000 stores
- Reach and engage a relevant target audience who lives in specific regions across Norway
The approach
Our customer success team worked with 19 creators across a diverse range of categories, and specific regions in Norway. This allowed the influencers to highlight various promotional products that were relevant to their audience and available in local REMA 1000 stores.
To make this campaign successful, our team knew the key was to:
Find local influencers: Our team used the inzpire.me platform to find influencers whose highest following was located in cities in relevant regions created by REMA 1000, such as Nordland, Midt-Norge, and Sør.
Creatively promote REMA 1000: The creators published Instagram posts, stories, and reels showcasing 3 to 5 products from the “Hverdagskuttet” campaign. They were asked to use different themes, such as “dinner with family” and “quick and easy,” to ensure their content was relevant and resonated with their audience.
The results
The campaign was a hit! The influencers were proud to partner with REMA 1000, so they went above and beyond by delivering 3x more content than expected – with REMA 1000 receiving a total of 177 pieces of content.
The creators also achieved:
153,980
Total audience
reached
494,490
Total impressions
10.2%
Engagement rate on reach
€15
CPM, 40% lower than our benchmark