How Helly Hansen achieved a 21.2% engagement rate with inzpire.me
The challenge
Helly Hansen has been making outdoor clothing and sports equipment to help people feel alive since 1877. In 1970, they introduced LIFA®, the world’s first technical base layer.
While the iconic LIFA® stripes have stayed the same, the technology has evolved over the years, which led them to their latest evolution: LIFA® Merino. They wanted to create a buzz by partnering with inzpire.me to find influencers that would test their newest base layers in the great outdoors!
For this campaign, Helly Hansen’s goals were to:
- Educate an audience about their LIFA® Merino technology
- Boost purchase consideration of their LIFA® Merino base layers
- Create high-quality images for Helly Hansen to reuse
The approach
Our customer success team activated 25 influencers and outdoor enthusiasts for the campaign! Each influencer was sent a set of base layers to test while doing an outdoor activity.
To experience and show Helly Hansen’s LIFA® Merino base layers in action, our team encouraged the influencers to create dynamic, action-filled content. And they took up the challenge, by capturing themselves using the base layers while hiking, skiing, camping, and more!
The influencers were also asked to share their experiences with the base layers and highlight the core benefits they liked best, whether it was their breathability, style, or warmth.
The results
The influencers in the campaign created 110 pieces of branded content for Helly Hansen. The energetic, high-quality content resonated with their followers and led to high engagements way beyond our expectations!
The influencers also achieved:
140,720
Total audience
reached
420,370
Total impressions
21.2%
Average engagement rate