How Batiste amassed over 1.2 million views on TikTok with creators
This was the first time we ran a campaign for Batiste on TikTok, and we were pleased with the results! inzpire.me did a great job finding relevant creators, reaching our target audience, and achieving our KPIs.
We learned a whole lot about the potential of working with TikTok creators, and are looking forward to expanding our activity on TikTok with inzpire.me!
Elise Størholt Nordby
With TikTok on the rise, Batiste knew it was vital to start investing in the platform. To get started, they turned to inzpire.me to run an influencer marketing campaign in their target countries: Sweden, Norway, and Denmark.
Batiste’s goals were to:
Our customer success team invited 31 TikTok creators, who had a combined following of 2.5 million followers, to join the campaign. They were a mix of micro- and macro-creators across various categories. The creators had a core following between the ages of 18 and 25 years old in Batiste’s target countries.
To help Batiste achieve their goal, our strategy was to focus on:
Trends: TikTok lives and breathes trends. To leverage this and drive engagement, the creators were asked to use two original tracks created for the campaign and a unique hashtag, #believeinwonder.
Creativity: The creators were given creative freedom and asked to create content around a “wonder women” theme. Each creator embraced it by showcasing the many ways they were a wonder woman in life, and how Batiste helped them along.
The campaign was a huge success! The creators we chose for the campaign successfully reached a local audience in Batiste’s target countries. The creators across the 3 markets reached 87% of viewers in Sweden, 82% of viewers in Norway, and 97% of viewers in Denmark – meaning ad budgets were spent on relevant impressions. The creators also achieved: