To build a brand that people recognize, you need to increase brand awareness. There are many ways you can do this! You’ve probably noticed that big brands resort to television and out-of-home advertising. But these aren’t the only channels to use. Influencer marketing has proven to help effectively build well-known brands such as Gymshark and Glossier.
In this in-depth handbook, you’ll learn how telecommunications giant, Telia, used creators to significantly increase their brand awareness by an impressive 50%.