Getting started with YouTube influencer marketing
Learn what to include in a campaign brief to get the most out of your YouTube campaigns. Access insights based on 110 survey responses from YouTube creators.
Feel confident launching YouTube collaborations
Unsure of where to start when it comes to working with YouTube creators? The insights in this report will enable you to:
- Write effective campaign briefs: Know what kind of content you can ask for - from a 30 second mention of a brand to a dedicated sponsored video.
- Get results: Identify where sponsored content should be placed in videos for the best views and engagement, and how long they can last.
- Price creators: Understand the factors to take into account when pricing creators.
What’s included in the guide?
In this report, you’ll learn what types of YouTube collaborations get the most views and engagement. You’ll also find the ideal length and placement of sponsored segments to get the best results, as well as recommendations on how to approach paying YouTube creators.
YouTube viewers have already made an active choice to watch a specific video, so the creators get a unique opportunity to convey your message in a personal way while they have their audience’s attention.
Karoline Smådal
Talent Manager
